- Year-to-date market share in Europe up 5.4% versus 2011
- UK, France and Russia outperform 2011 year-to-date sales numbers
ROLLE, Switzerland – Today, Nissan announced an increase in year-to-date sales and market share versus October 2011; the latter recording an increase of 5.4% compared to last year.
This performance was echoed regionally in some of Nissan's major markets. In Russia and UK where Nissan has a strong industrial footprint, year-to-date market share was up 7.5% and 4.5% respectively. France also posted strong year-on-year market share gains with an increase of 15.1% versus this time last year.
These results were achieved against a turbulent financial and economic backdrop in Europe and at a time when the automotive industry at large is feeling the effects of weakening consumer demand and reduced consumer spending power.
Nissan's flagship models like the Qashqai and Juke continued to perform well with sales of Nissan's X-Trail SUV jumping nearly 25% in October 2012 compared to September 2012. This contributed towards the 51,147 units sold by Nissan overall in Europe in October 2012.
Nissan vice president for sales operations in Europe, Guillaume Cartier, said: "Nissan continues to weather the financial storm in Europe and our year-to-date performance regionally, and within our major markets, leaves us optimistic about the remainder of the year, despite the economic headwinds."
"We're aware of the challenges that lie ahead for the automotive industry, but we're 100% committed to investing in new technologies and our product pipeline to deliver exciting products that serve the needs of customers across Europe."
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($US118.95 billion). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
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Contact:
David Swerdlow
Nissan Corporate and Brand Communications
Phone: +41 21 822 4970
dswerdlow@nissan-europe.com
Source: nissannews.com
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