RIO DE JANEIRO, Brazil – Nissan do Brasil sold 4,455 units in October, which is still a result of the end of the Mexico Free Trade Agreement (FTA) annual quota. In the end of October, however, the company was granted a governmental authorization to benefit from the new auto regime (Inovar Auto) and, therefore, able to re-start sales of its most popular models March, Versa, Tiida and Sentra.
"September and October represented a period of transition for Nissan in Brazil given all the changes in import regulations. With our entire lineup available again, our sales will restart to a better pace by the end of the year," said Christian Meunier, NBA';s President.
As expected, locally produced cars were the best-selling models. With 1,896 units registered, The Livina Family (Livina, Grand Livina and X-Gear) had a sales increase of 68% compared to October 2011 -- the Livina accounting for 41.6%, Grand Livina 68.8%, and X-Gear 240%. It should be emphasized that the Grand Livina has set a market share record of 14.5%, and it is now the third most sold model in its class with 422 units.
The Frontier pick-up also had an outstanding performance, with 1,424 registrations, an increase of 38% over the same period last year.
October highlights
- Frontier – The third most sold pick-up truck in Curitiba with 18.5% of the segment';s share. With a countrywide sales figure of 1.424 units, it had an increase of 38% compared to October 2011.
- Livina – 1,076 units, or an increase of 41.6% compared to last year';s October sales.
- Grand Livina – Historical market share, with 14.5% and 422 units -- now the country';s third best-selling model in its class.
- X-Gear – With 398 units sold, the model benefits from an increase of 240% compared to October 2011.
- Dealerships – Continued expansion of the nationwide dealer network with the opening of Mirai Sinop, on October 17 in Mato Grosso, bringing the total number of authorized Nissan dealerships to 155 in Brazil.
About Nissan do Brasil
Growing significantly in recent years, Nissan aims to reach 5 percent of market share by 2016. To achieve this goal, the company will introduce eight new models in Brazil until 2016.
Launched in 2011, Nissan Versa and Nissan March marked the company';s entry in the two highest volume segments of the Brazilian market – compact hatches and compact sedans. Today Nissan do Brasil operates 155 stores across the country and has plans to increase this number to 239 by 2016. Producing in São José dos Pinhais, Parana, since 2002, Nissan announced in 2011 an investment of $2.6 billion to build a new factory in the country, in Resende, state of Rio de Janeiro, scheduled to begin operation in 2014 and capable of producing 200,000 cars a year.
Reinforcing its commitment to the country, Nissan will be the official sponsor of the 2016 Olympic and Paralympic Games™, and the Brazilian Olympic Committee in the category "Cars". This partnership includes the delivery of 4,500 vehicles of various types that will meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This fleet will prioritize clean energy (ethanol or electricity), supporting the efforts of the Rio 2016™ to achieve the sustainability goals of the Games.
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Contact
Fernando Menezes
NBA Corporate Communications Director
Fernando.menezes@nissan.com.br
1+ 55 41 3380 10 25
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