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- Nissan to launch ground-breaking, future-facing exhibition at Norrmalmstorg in Stockholm
- Exhibition will revolve around the zero-emission Nissan LEAF
- Exhibition will be housed in an innovative structure designed by Jump Studios
- Exhibition to feature additional content from Chris Levine, Hellicar & Lewis, TED and Masdar
STOCKHOLM – In keeping with its commitment to innovation, Nissan is launching a pioneering exhibition in celebration of its award-winning LEAF electric vehicle. Called FUTURE:TODAY, the interactive exhibition will showcase the work of some of the biggest names from the worlds of arts, design, architecture, technology and engineering.
FUTURE:TODAY will be housed in an innovative structure located at Stockholm's iconic Norrmalmstorg. Designed by internationally renowned architects Jump Studios (Google Campus, Red Bull HQ), the exterior walls form a stunning, color-intense LED light sculpture conceived by London-based design studio Hellicar & Lewis (previous work includes projects commissioned for London's Tate Modern gallery and Coca-Cola). The interactive walls will track the movements of passers-by, intelligently changing color and intensity to create a mesmerizing, ever-evolving piece of art.
The exhibition is a fully immersive experience, which will provide a rare glimpse into what the future could look like. Over two floors, visitors to the exhibition will be able to interact with content created by high profile partners including TEDxCity2.0, light artist Chris Levine (whose work has been exhibited in New York's Museum of Modern Art and London's National Portrait Gallery), Masdar City in the UAE and Nissan itself, giving the residents of Stockholm a rare insight into their home city. Nissan's contribution will focus on future innovation - showcasing its game-changing zero-emission Nissan LEAF.
The Future:Today exhibition takes place at Norrmalmstorg, Norrmalm, Stockholm from November 8-14. Opportunities to interview Chris Levine, Hellicar & Lewis and Jump Studios are available.
Notes to editors:
The FUTURE:TODAY exhibition will consist of 7 key areas:
1. Your City of the Future - insights into your city today and bringing to life ideas on how we will live, play and move in the future.
2. Global Cities of the Future - showcasing expert ideas on creating future cities and communities - with a focus on sustainable design and technology. In conjunction with MASDAR, FUTURE:TODAY also showcases a city of the future being built today.
3. Touch screen interface - find out more about the LEAF's specifications, search for a dealer, request more information, reserve an extended test drive and book a Nissan LEAF shuttle to take you to your next destination.
4. A floor-to-ceiling LED wall featuring:
- Motorshow videos
- TED talks
- Product presentations
- In-car videos from LEAFs out on test drives
5. Ideas of the Future - in conjunction with TED's City 2.0, six projects will be showcased along with four winning ideas from this year's TED Prize. Visitors will be asked to vote for their favorite idea, directly contributing to the city of tomorrow.
6. The Tank - a cutting edge light and audio installation designed by Oxford-based artist Chris Levine.
7. Outdoor activity - LEAF test drives.
About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
About Nissan LEAF
The Nissan LEAF was the first mass produced EV winning the European, World and Japanese car of the year 2011. Nearly 40, 000 units have been sold globally since its introduction in December 2010, making Nissan LEAF the world's most selling electric vehicle. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h. The electric motor is powered by a Nissan-developed laminated lithium-ion battery with an output of more than 90 kW. Recharging from empty to 100% takes eight hours with a normal charger and just 30 minutes from empty to 80% using a quick charger in optimal conditions. Nissan LEAF has been awarded five stars in the tough Euro NCAP tests, making it one of the safest cars on the road. Nissan LEAF comes fully equipped with air conditioning, satellite navigation, rear-view parking camera. European production of the Nissan LEAF will start at Sunderland in early 2013.
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Contact
Taina Erkkilä
Communications Director
terkkila@nissan-europe.com
+358 (0)10 770 5311
Alexandra Österplan
PR Sverige
aosterplan@nissan-europe.com
GSM 0706934751
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