Nissan Announces Return to Super Bowl Commercials | Nissan of Sacramento CA

Nissan is going to do something on TV next year that it hasn’t since 1997.

The Japanese automaker just announced that it will return to the Super Bowl with a 60-second commercial next year, the first time the company has advertised in the Super Bowl in almost 20 years. The commercial will air during Super Bowl XLIX on Sunday, February 1 and is part of Nissan’s “Big Moments” marketing campaign, an approach that has helped the company increase current sales and brand awareness.

According to Nissan, its sales so far in 2014 is more than double the automotive industry average thanks to the launches of new models such as the Rogue, Sentra, Pathfinder and Altima. This year, Nissan also made a return to the SEMA Show in Las Vegas.

New Nissan Kicks Concept | Nissan of Sacramento CA

The Sao Paulo Motor Show only comes around once every other year, and Nissan – an automaker deeply vested in the Latin American market – isn't missing out on the opportunity to showcase a new crossover concept.

Called the Kicks concept, the crossover seems to slot in size-wise in between the Juke and the Rogue. Nissan isn't saying much about it, though, aside from its having drawn its inspiration from Brazil with a "satin titanium" finish and bright orange trim – the former taking its cues from Sao Paulo and the latter from Rio.

While emphasizing its Brazilian character, Nissan also stresses that the concept's creation was "a product of global collaboration." So while it isn't saying anything about production feasibility, it is seemingly suggesting that if it were put into production – and as we stated previously, we think it just might – it could stand to be a global model and not confined strictly to South America.